Australian economics advisory firm will enable clients to monitor activities and patterns using Orbital Insight’s geospatial analytics 

Location IQ, a leading Australian economic consultancy firm specialising in location, property, mapping and data solutions, today announced that it is expanding its partnership with Orbital Insight, the geospatial analytics company.

Location IQ
Orbital Insight Logo

Location IQ provides property clients with geospatial analysis powered by Orbital Insight to help inform strategic business decisions. Location IQ first partnered with Orbital Insight in March 2020 to analyse 40 shopping centres in New South Wales, amid growing uncertainty following the outbreak of the Covid-19 pandemic.

Location IQ will use the Orbital Insight GO platform to monitor the shifting patterns of activity at over 1,000 shopping centres across Australia. By applying artificial intelligence to anonymised location data, the GO platform will provide a better understanding of the travel patterns in and around shopping centres.

A key element of this analysis is understanding how activity levels have fluctuated as a result of the Covid-19 pandemic and the impact of restrictions put in place to minimise the spread of the virus. “The uncertainty of the pandemic has made it incredibly difficult to predict the scale and duration of the impact on the Australian economy, and especially on the property market,” said Gavin Duane, Managing Director at Location IQ. “Our partnership with Orbital Insight has created a timely and cost-effective approach to analyse the movement of people on a significant scale. This new technology provides us and our clients with invaluable insights that eliminate guesswork during this unpredictable time.”

Location IQ works with clients including AMP Capital, Lendlease, The GPT Group, Woolworths, Stockland and Dexus, among other leading groups in Australia and New Zealand. Using Orbital Insight data analysis, Location IQ’s clients can monitor trends in dwell times, cross-visitation, impact by centre type (e.g. city, neighborhood), differentiations between metropolitan and non-metropolitan areas, and the overall rate of recovery. Empowered with this information, property management and retail customers can make informed data-driven business decisions about property locations.

“New technologies are helping businesses worldwide weather the storm of COVID-19, including the vacuum of information on changing trends,” said Mark Russell, Commercial Counselor, U.S. Embassy in Sydney. “Partnerships between Silicon Valley innovators like Orbital Insight and domestic and industry experts like Location IQ can make a huge positive impact on local economies in Australia as we navigate the pandemic together.”

“Near real-time data helps property management leaders make more confident business decisions, but AI and data science are crucial to make sense of all the information,” said Kevin O’Brien, CEO at Orbital Insight. “Location IQ is harnessing our technology to deliver actionable and impactful insights for their clients during a time when they need it more than ever. We look forward to continuing this partnership with Location IQ.”

About Orbital Insight

Orbital Insight is the geospatial analytics company that helps organisations understand what’s happening on and to the Earth. Customers including Unilever, Airbus, RBC Capital Markets, The World Bank and the U.S. Department of Defense use Orbital Insight’s self-service analytics platform to make smarter business decisions, build sustainable supply chains and improve national security. Headquartered in Palo Alto, Calif., Orbital Insight is backed by Sequoia, GV and Goldman Sachs. For more information, visit www.orbitalinsight.com

About Location IQ

Location IQ is Australia’s first choice economic consultancy specialising in location, property, mapping and data solutions. Location IQ provides insightful, tactical and targeted direction regarding location and property-based decisions. Their research identifies the key areas of demand for different types of goods or services across a range of sectors, and in doing so, points to the most strategically and financially beneficial location for any business.