Leisure + Entertainment

WHAT WE DO

We are dedicated to empowering leisure and entertainment businesses to thrive in response to consumer preferences and behaviour, shifting market dynamics.

Location iQ understands the ever-shifting landscape affecting the Entertainment and Leisure Precincts (ELPs) industry. There is a need to constantly adapt and innovate, delivering a range of experiences that extend beyond traditional formats. We collaborate with a diverse range of clients across the category – Including shopping centre owners and landlords, developers, cinema and entertainment tenants and food catering brands.

OUR CLIENTS SAY

HOW WE DO IT

Partnering with Location iQ gives you a competitive edge, allowing you to maximise the appeal and profitability of your leisure and entertainment offer.

Location iQ understands the ever-shifting landscape affecting the Entertainment and Leisure industry. There is a need to constantly adapt and innovate, delivering a range of experiences that extend beyond traditional retail formats. We collaborate with a diverse range of clients across the sector, including shopping centre owners and landlords, developers, cinema and entertainment tenants and food catering brands.

HOW WE HELP

We assist our clients with:

  • Market Insights: in-depth analysis of market dynamics, demographics, and consumer trends to understand the unique characteristics of each asset and its market.
  • Asset Management, including how an asset will grow and change over time.
  • Industry trends and key success factors for proposed entertainment and leisure tenants and precincts.
  • Network/Portfolio Strategies.
  • Investment Opportunities: identifying acquisition and divestment opportunities.
  • Scenario Planning: base case vs development schemes.
  • Competitive Analysis: identifying and quantifying competitive developments and their potential impacts.
  • Economic Impact Assessments: assisting with development applications to Council.
  • Expert Witness Services: providing expert witness testimony to support cases in planning courts and tribunals.
  • Sales and leasing documents.

OUR APPROACH

We tailor our approach to our clients and their assets by utilising a combination of:

  • The extensive experience of our team
  • Our unrivalled proprietary database
  • Our comprehensive range of external data sources. From various population forecasts, mobile phone pings, transactions, Census, Mapbox activity and CommBank iQ spend
  • GIS technology – which is used to visualise metrics such as trade areas, socio-economic and spend data, competition, population growth and mobile phone visitation

OTHER INDUSTRIES

From airport hubs to child care developments. Wellness centres to
large shopping centre chains. We’ll find the best spot for you to thrive.

EXISTING CLIENTS

Clients who trust our advice include Hoyts, Lendlease, The GPT Group, Varsity Group & Bounce Inc

location intelligence

Have you tried our FREE iQCensus tool?

iQINSIGHTS

Empowering progress. Read our blog for the latest
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